How Small Businesses Can Use Facebook Live

Facebook has recently added a very useful application for small businesses to connect with current and potential clients - Facebook Live. Celebrities are not the only ones using Facebook Live. For small businesses, it can be used as a form of outreach to their followers.

Facebook gives priority to live videos over other content in viewers' news-feeds. If used correctly, it serves as revolutionary method of costumer service and initiative to keep clients in the loop.

Here are easy ways for small businesses to use Facebook Live:

Show them what you're all about
It's always fun to get a behind-the-scenes tour! Stream to your viewers all the hard-work that goes into making your business thrive. They will appreciate seeing the dedication that's invested in your business.

Promote an upcoming event
Take your event invitation a step further by using a live video to promote your event. Be sure to include an easy to remember URL to share with viewers. Post the event link in the comments to provide easy access.

Promote new products
Give your audience a sneak-peak of your current product or a product before it is released. You can provide a product pre-order link in the comments.

Answer FAQ's
This is customer service taken to the next level. By using Facebook Live, you can answer an abundance of questions on the spot for multiple viewers.

So now that you know why your small business should be using Facebook Live, consider the following tips prior to your broadcast. These will ensure optimum success for your live video:

  1. Have a plan - Be prepared by creating a layout of the content you would like to present. Have bullet points that are visible to you, but not to the audience.
  2. Implement a call-to-action - Always end broadcasts with a call to sign up for your email newsletter, subscribe to your broadcasts, or check out your products.
  3. Consider your video quality - Make sure viewers can hear you and take them to a space they enjoy seeing with good lighting.

Viewing how other businesses compose their videos to see what attracts and what doesn't is another great way to compose the layout for your broadcast. By investing in the content you want to present, you are on your way to successfully drawing in clients!

How To Mute Trump On Twitter

Twitter is a great way to stay up-to-date with what's happening around the world however, it's easy to feel overwhelmed by the blasts of political rants that continuously pop up on your newsfeed. Luckily, Twitter provides a simple way to block out the content you prefer not to see so you can make way for posts you actually enjoy.

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Here's how to mute a word on Twitter:

From the Twitter app:

  1. Go to your Notifications tab
  2. Tap the gear icon
  3. Tap Muted words
  4. Tap + Add muted word or phrase
  5. Type in the words or hashtags you'd like to mute
  6. Tap Save
  7. Tap Done
  8. You will see the mute icon next to each entered word or hashtag

From your desktop:

  1. Click Settings from your profile image drop-down
  2. Click Notifications
  3. Click Mute specific words from your Notifications
  4. Enter the words or hashtags you'd like to mute
  5. Click Add
  6. You will see a Muted button next to each entered word or hashtag.

See how easy it is to block out fake news?! Mute annoying words or hashtags and you're on your way to a stress-free feed!

Facebook Trends in 2016

Facebook released their 2016 year in review to share the moments that mattered most to people this past year.

Below are the most talked about global topics on Facebook for 2016:

US Presidential Election
Brazilian Politics
Pokemon Go
Black Lives Matter
Rodrigo Duterte & Philippine Presidential Election
Olympics
Brexit
Super Bowl

David Bowie
Muhammad Ali

You can see the list of Twitter trending topics in 2016 here.
 

Twitter Trends in 2016

A lot happened in 2016 and Twitter users took to the social site to express their opinions, celebrations, and grief. From entertainment to sports to politics, it all happened on Twitter.

Here are the top trending moments of 2016:

#Rio2016
#Election2016

#PokemonGo
#Euro2016
#Oscars
#Brexit
#BlackLivesMatter
#RIP

#Trump
#GameofThrones