Do It Like A Pro: The Best Photo Editing Apps For Instagram

Instagram is the digital hub for visual aesthetic. Businesses use Instagram to showcase their creative side and easily connect with a wide range of consumers. However, companies that are killing the Instagram game do much more than post photos. These companies create a visually appealing story. Some may argue the key to a successful Instagram profile is spending a little more money on a lifestyle photographer. For us, we say cost-efficient and developed photo editing apps are the way to go. Look like a marketing pro on Instagram with one of these photo editing apps:

1. Preview: If you want to get a color theme goin' on your profile, Preview is the way to go. This app lets you see your photos the way you'd see them on Instagram. Once uploaded, you can choose from a variety of color themes, and each theme costs 2.99 or less. Each color theme has nine filters.

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2. Aviary: Aviary is a classic and is virtually the best of the basics. This app lets you control everything from color and lighting effects to photo orientation, and blemishes. It also has an excellent variety of photo filters.

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3. VSCO: For a SUPER quick edit, VSCO. This app has filters with major depth and makes your average photos look professional.

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4. Canva: Canva is a goldmine for marketers. The website has a plethora of crafty templates to choose from and features that will bring your photo to life. Canva recently updated their phone app so you can edit a photo whenever and wherever you go in a few minutes.

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Have you tried one of these apps? Will you in the future? Still, need help with your content?

Let's talk!

Email Marketing Ideas For April Fool's Day

If you're looking to up your email marketing game, April Fool's Day is the perfect place to start. April Fool's Day gives you the freedom to come up with wildly insane marketing ideas that will inevitably turn heads and prompt followers to open your email. Here are a few email ideas you can use for April Fool's Day:

1. Advertise a ridiculous job

Promote a fabricated opportunity to work with your company. This job should be silly and, most importantly, funny! Place a learn more section in the email that will lead viewers to a landing page specially made for this good-humored joke with a call-to-action.

 

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2. Be punny

Some people love a good pun, while others hate them but give it a try. Consider how different puns can relate and work for your brand or company image. A clever pun will take some brainstorming so start with a list of all the puns you know.

3. Mean business

Show you aren't joking around when it comes to a massive sale or a new product.  For example, J. Crew eluded from the quirky humor of April Fool's day and sent out a serious promotion.

4. Create a new invention

Awhile back, Domino's created a one-of-a-kind edible pizza box. Now of course. this wasn't true. But could you imagine the excitement if you saw an email in your inbox with the subject "edible pizza box"?  You get the idea. New and outrageous is exciting!

 

Before you send out any emails, you need to make sure your email list is up to full par then you'll be ready to use one of these fun ideas. If you have struggled with your email marketing strategy, make April Fool's Day your time to shine with an email that will grab your audience's attention.

How To Bounce Back After A Social Media Fail

A while back, NPR made a crucial social media mistake that's pretty much any social media manager's nightmare. Someone accidentally posted something personal on NPR's business page.

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Although embarrassing, viewers perceived the message as humorous, and the post received an enormity of likes and comments. This post is a social media fail that worked in favor of the company. But not everyone is so lucky.  What do you do if you mess up on your social media business account? First, take a deep breath. Then follow these suggestions:

1. Accept and apologize: Perhaps a joke that was meant to be light-hearted was perceived as offensive, or a post was misleading. Compose a genuine apology to share with viewers.
2. Be responsive: One of the worst things you can do in response to an error is to ignore it. Address questions and concerns immediately but thoughtfully.
3.  Create a strategy: Decide how you will communicate better with your marketing team and your audience in the future.
4. Don't ignore negative feedback: You can approach this in a couple of ways. If you have a significantly large audience with the same concern, it may be almost impossible to address every person. Additionally, if you pick and choose whom to respond to, that could just add to the fire. It may be best to make a collective statement with a solution if possible. Otherwise, rebuild relationships and connect with negative commenters directly.

In the instance of a significant social media upset, use these helpful tips to bounce back from a social media fail.