Email Marketing Ideas For April Fool's Day

If you're looking to up your email marketing game, April Fool's Day is the perfect place to start. April Fool's Day gives you the freedom to come up with wildly insane marketing ideas that will inevitably turn heads and prompt followers to open your email. Here are a few email ideas you can use for April Fool's Day:

1. Advertise a ridiculous job

Promote a fabricated opportunity to work with your company. This job should be silly and, most importantly, funny! Place a learn more section in the email that will lead viewers to a landing page specially made for this good-humored joke with a call-to-action.



2. Be punny

Some people love a good pun, while others hate them but give it a try. Consider how different puns can relate and work for your brand or company image. A clever pun will take some brainstorming so start with a list of all the puns you know.

3. Mean business

Show you aren't joking around when it comes to a massive sale or a new product.  For example, J. Crew eluded from the quirky humor of April Fool's day and sent out a serious promotion.

4. Create a new invention

Awhile back, Domino's created a one-of-a-kind edible pizza box. Now of course. this wasn't true. But could you imagine the excitement if you saw an email in your inbox with the subject "edible pizza box"?  You get the idea. New and outrageous is exciting!


Before you send out any emails, you need to make sure your email list is up to full par then you'll be ready to use one of these fun ideas. If you have struggled with your email marketing strategy, make April Fool's Day your time to shine with an email that will grab your audience's attention.

How To Bounce Back After A Social Media Fail

A while back, NPR made a crucial social media mistake that's pretty much any social media manager's nightmare. Someone accidentally posted something personal on NPR's business page.


Although embarrassing, viewers perceived the message as humorous, and the post received an enormity of likes and comments. This post is a social media fail that worked in favor of the company. But not everyone is so lucky.  What do you do if you mess up on your social media business account? First, take a deep breath. Then follow these suggestions:

1. Accept and apologize: Perhaps a joke that was meant to be light-hearted was perceived as offensive, or a post was misleading. Compose a genuine apology to share with viewers.
2. Be responsive: One of the worst things you can do in response to an error is to ignore it. Address questions and concerns immediately but thoughtfully.
3.  Create a strategy: Decide how you will communicate better with your marketing team and your audience in the future.
4. Don't ignore negative feedback: You can approach this in a couple of ways. If you have a significantly large audience with the same concern, it may be almost impossible to address every person. Additionally, if you pick and choose whom to respond to, that could just add to the fire. It may be best to make a collective statement with a solution if possible. Otherwise, rebuild relationships and connect with negative commenters directly.

In the instance of a significant social media upset, use these helpful tips to bounce back from a social media fail.