How Social Media Marketing Boosts Customer Loyalty

Social media usage has been booming in recent years and is used by a variety of people. Of those people are consumers constantly finding and searching for new products and services. It would be a mistake for a brand or business not to hop on the social media bandwagon. At first glance, it seems that choosing social media marketing is solely to gain brand exposure. While this is partly true, and undoubtedly beneficial for businesses, social media marketing is a revolutionary method to connect with clients and maximize customer loyalty through quick and easy access. Here are some effective loyalty methods to run on social media to boost customer loyalty:

  • Acknowledge your customers - When a brand acknowledges a question, compliment, or concern posted by a customer, it shows genuine interest and gratitude on behalf of the business. 
  • Provide a reason - Give a teaser of new products or engaging projects. This shows that customers have something to look forward to and something to gain. 
  • Ask for reviews - This not only shows that you want to be the best you can be for customers by addressing concerns, but also that you are confident in what you are promoting. 
  • Make customers brand advocates - Being awarded for minimal effort is a great way to make your followers pro-active customers. This can be accomplished by offering customers a reward system when they refer friends to your business. 

If you've decided that social media marketing is worth the investment, which it totally is, contact us! We make sure all your social media marketing needs are met.

How Small Businesses Can Use Facebook Live

Facebook has recently added a very useful application for small businesses to connect with current and potential clients - Facebook Live. Celebrities are not the only ones using Facebook Live. For small businesses, it can be used as a form of outreach to their followers.

Facebook gives priority to live videos over other content in viewers' news-feeds. If used correctly, it serves as revolutionary method of costumer service and initiative to keep clients in the loop.

Here are easy ways for small businesses to use Facebook Live:

Show them what you're all about
It's always fun to get a behind-the-scenes tour! Stream to your viewers all the hard-work that goes into making your business thrive. They will appreciate seeing the dedication that's invested in your business.

Promote an upcoming event
Take your event invitation a step further by using a live video to promote your event. Be sure to include an easy to remember URL to share with viewers. Post the event link in the comments to provide easy access.

Promote new products
Give your audience a sneak-peak of your current product or a product before it is released. You can provide a product pre-order link in the comments.

Answer FAQ's
This is customer service taken to the next level. By using Facebook Live, you can answer an abundance of questions on the spot for multiple viewers.

So now that you know why your small business should be using Facebook Live, consider the following tips prior to your broadcast. These will ensure optimum success for your live video:

  1. Have a plan - Be prepared by creating a layout of the content you would like to present. Have bullet points that are visible to you, but not to the audience.
  2. Implement a call-to-action - Always end broadcasts with a call to sign up for your email newsletter, subscribe to your broadcasts, or check out your products.
  3. Consider your video quality - Make sure viewers can hear you and take them to a space they enjoy seeing with good lighting.

Viewing how other businesses compose their videos to see what attracts and what doesn't is another great way to compose the layout for your broadcast. By investing in the content you want to present, you are on your way to successfully drawing in clients!