Over 150,000 people are expected to flood downtown Indianapolis where Super Bowl XLVI will be played. Hundreds of thousands more will be posting to social media sites during the big game. How will the host city deal with the madness that comes with managing the world's biggest annual sporting event? The Super Bowl's first-ever social media command center. A team of strategists, techies and analysts will monitor the digital fan conversation via Twitter, Facebook and other social media platforms. The station will opens today and will run through the Super Bowl on February 5th. The social media team will tweet directions to fans in search of parking, direct visitors to the best attractions in Indianapolis and stand by to provide information in case of a disaster.
Advanced search tools and analytics will help Raidious, the digital marketing agency that was tapped to manage the communications hub, identify fans in need of help by indexing key words and phrases. The command center will utilize more than a mile of Ethernet cable and over 150 square feet of networked screen space. More than 20 people will man the center for 15 hours per day.
Do you think the social media command center will have an impact on Super Bowl XLVI? How will this social aspect of the game set it apart from past Super Bowls?