Use LinkedIn To Generate Leads

Contrary to popular belief, LinkedIn isn't just for job seekers.  The buttoned-up social network is also a great way to promote your company.  LinkedIn offers business owners many ways to connect with individuals and businesses to generate leads.  Follow these steps to turn connections into customers: LinkedIn Groups

  • Join groups to discover the most popular discussions in your industry
  • Search the Groups Directory to find groups by keyword, type, and language preference
  • Pay attention to LinkedIn's recommended Groups You May Like
  • [PRO TIP] Start a discussion in each of your groups at least once per month

LinkedIn Answers

  • Share business knowledge by asking a question to get answers from your network and other experts
  • Showcase your knowledge and interests by answering questions from others
  • [PRO TIP] Answer two questions a week consistently

LinkedIn Events

  • Discover who in your network is attending certain events and invite others
  • List your event and share it with your LinkedIn connections
  • [PRO TIP] RSVP to events on LinkedIn so your information shows up on the guest list

LinkedIn People & Company Search

  • Get your foot in the door by connecting with the right people
  • Ask friends to introduce you via LinkedIn or send a connection request
  • [PRO TIP] Connect with five new people each week