Is your company on Instagram? Many businesses have been using Instagram as a way to connect with their customers but haven't been given much insight into how their posts are performing. Finally, Instagram Business Profiles are getting new ways to stand out, get insights and connect with new customers.
Instagram business profiles will be a free feature for accounts that want to be recognized as an official business on Instagram. With a business profile, you will be able to choose how you want your customers to get in touch with you - call, text or email.
New insights will give businesses information about who their followers are and which posts perform better than others, all from within the mobile Instagram app.
The ability to promote posts will let you turn well-performing posts into ads within the app. All you have to do is pick a post you've already shared and add a call-to-action button. You can select a target audience or let Instagram suggest one for you.
These new Instagram business profiles will roll out in the US in the coming months and will be available globally by the end of the year.
Do you think these tools will help your business attract customers on Instagram?