Every year, a plethora of businesses launch holiday-related campaigns. There are a few reasons why holiday campaigns succeed: they allow you to relate to costumers, the holiday theme is already associated with positive feelings, and they can initiate a sense of urgency. With Facebook ads, you can create your ideal holiday campaign within minutes, select your audience, set a budget, and track your results. Additionally, Facebook is the most popular social network with 2,070,000,000 active users and gives you the potential to reach a larger pool of clients. Here are three different strategies to create a captivating holiday ad on Facebook:
1. Use a holiday background
Add a festive holiday background to your campaign! Discover the perfect holiday photo from one of these websites. All photos are free and free of copyright restrictions!
2. Use a holiday offer
Discounts and special offers are anticipated during the holiday season. Become apart of the excitement and share a compelling offer that will grab your audiences' attention. This could be a simple offer such as 2 for 1, free shipping... the possibilities are endless! Get creative!
3. Position your product as a gift
Encourage customers to purchase your product for someone else. For example: "Gift the perfect plant for the perfect person" ad pairs different types of plants with different types of people. This method allows your audience to envision someone they know using your product. Ad cues that will trigger your audience to think of others in their life
If you are unsure about what method will be best for your business or product, Facebook allows you to test different versions of your ads so you can see what works best and improve your ads. After choosing which option is best for you, you are ready to launch an effective holiday ad!