In 2020, some familiar forms of communication that predate writing such as voice and images will play a significant role. Of course, visuals and voices have evolved since conversational cave paintings. In the future, our visuals will appear not on cave walls but on mobile screens and our voice commands will be processed through AI (Artificial Intelligence). We already see the rise of video from trends to expect in 2018, but can we understand the communication trends of 2020? Yes.
Facebook IQ has launched the new “Shifts for 2020”. Here are some recently gathered stats that will help us understand the outlook of 2020:
- The average attention span is said to now be shorter than that of a goldfish
- In News Feed, people consume a given piece of content faster on mobile than on a computer
- People spend an average of 1.7 seconds looking at a given piece of content.
- Younger people scroll 2x faster than older generations
- People can recall content after seeing it for just 0.25 seconds
- By 2020, over 75% of the world's mobile data traffic will be video
- Among people surveyed across the UAE and UK 71% say their online video viewing has increased over the past year
- People are 1.5x more likely to watch video daily on a smartphone than on a computer.
- Millennials are 1.35x more likely than older generations to say they find it easier to focus when watching videos on mobile
- Among people surveyed in the US, 30%of mobile shoppers say video is the best medium for discovering new products
- Daily watch time for Facebook Live broadcasts grew 4x over the course of a year
- On Facebook 1 in 5 videos is now a live broadcast
- On Messenger people played 1.5 billion Instant Games together in the first
90 days of 2017
Virtual Reality (VR)
- 68% see VR becoming part of everyday life
- 54% think VR will mean people never have to miss an important event
- 51% are excited about VR as part of their shopping experience
Do any of these statistics surprise you? You can view the full report here.