How Social Media Marketing Boosts Customer Loyalty

Social media usage has been booming in recent years and is used by a variety of people. Of those people are consumers constantly finding and searching for new products and services. It would be a mistake for a brand or business not to hop on the social media bandwagon. At first glance, it seems that choosing social media marketing is solely to gain brand exposure. While this is partly true, and undoubtedly beneficial for businesses, social media marketing is a revolutionary method to connect with clients and maximize customer loyalty through quick and easy access. Here are some effective loyalty methods to run on social media to boost customer loyalty:

  • Acknowledge your customers - When a brand acknowledges a question, compliment, or concern posted by a customer, it shows genuine interest and gratitude on behalf of the business. 
  • Provide a reason - Give a teaser of new products or engaging projects. This shows that customers have something to look forward to and something to gain. 
  • Ask for reviews - This not only shows that you want to be the best you can be for customers by addressing concerns, but also that you are confident in what you are promoting. 
  • Make customers brand advocates - Being awarded for minimal effort is a great way to make your followers pro-active customers. This can be accomplished by offering customers a reward system when they refer friends to your business. 

If you've decided that social media marketing is worth the investment, which it totally is, contact us! We make sure all your social media marketing needs are met.

Twitter Testing "Buy" Button

Twitter recently announced that they are testing a way for users to buy products on Twitter. Tweets will feature a "Buy" button, letting users buy directly from the tweet. Twitter users will get access to offers and merchandise they can't get elsewhere and the social network is making it easy for buyers. After tapping the "Buy" button, users will be prompted to enter shipping and payment information. Once that's confirmed, your order information is sent to the merchant for delivery. Sounds simple enough.

Screen shot 2014-09-10 at 11.33.02 AMThe "Buy" button seems to be a plus for retailers. Sellers on Twitter will be able to turn their relationships with followers into sales.

What do you think of Twitter getting into mobile commerce? Would you buy products directly from Twitter?

LinkedIn Publishing

Approved LinkedIn logoMove over, status updates! LinkedIn now allows users to publish long-form posts on the site, giving users another way to share their expertise and professional insights. Why publish on LinkedIn? Business2Community has laid out some of the benefits:

  • Published posts become part of your professional LinkedIn profile, which builds credibility
  • Published posts are shared with your network, building trust and establishing you as an industry leader
  • Published posts showcase your expertise to secure new clients, build your network or find your next job
  • Published posts allow others to "follow" you who are not in your network, increasing your influence as your posts appear in their LinkedIn news feeds

Before you write your post, keep in mind these best practices for LinkedIn Publishing:

  • Keep posts between 400 - 600 words
  • Upload images to bring your posts to life
  • Add a bio to the end of each post with information about you and a link to your website
  • Double check your post for grammatical and spelling errors
  • Reply to post comments to establish new connections
  • Share your posts on social media sites

To publish a long-form post:

  1. Click the pencil icon next to the paperclip in the 'Share an update' box on your homepage
  2. Type your post (you can include hyperlinks, images and videos) *Remember, don't publish anything you don't have permission to share
  3. Click Publish

Have you used LinkedIn Publishing to build your personal or professional brand? What do you think?