Tips for Holiday Facebook Ads

Every year, a plethora of businesses launch holiday-related campaigns. There are a few reasons why holiday campaigns succeed: they allow you to relate to costumers, the holiday theme is already associated with positive feelings, and they can initiate a sense of urgency. With Facebook ads, you can create your ideal holiday campaign within minutes, select your audience, set a budget, and track your results. Additionally, Facebook is the most popular social network with 2,070,000,000 active users and gives you the potential to reach a larger pool of clients. Here are three different strategies to create a captivating holiday ad on Facebook:

 

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1. Use a holiday background

Add a festive holiday background to your campaign! Discover the perfect holiday photo from one of these websites. All photos are free and free of copyright restrictions!

 

 

 

 

 

 

 

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2. Use a holiday offer

Discounts and special offers are anticipated during the holiday season. Become apart of the excitement and share a compelling offer that will grab your audiences' attention. This could be a simple offer such as 2 for 1, free shipping... the possibilities are endless! Get creative!

 

 

 

 

 

 

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3. Position your product as a gift

Encourage customers to purchase your product for someone else. For example: "Gift the perfect plant for the perfect person" ad pairs different types of plants with different types of people. This method allows your audience to envision someone they know using your product. Ad cues that will trigger your audience to think of others in their life

 

 

 

If you are unsure about what method will be best for your business or product, Facebook allows you to test different versions of your ads so you can see what works best and improve your ads. After choosing which option is best for you, you are ready to launch an effective holiday ad!

 

How Small Businesses Can Use Facebook Live

Facebook has recently added a very useful application for small businesses to connect with current and potential clients - Facebook Live. Celebrities are not the only ones using Facebook Live. For small businesses, it can be used as a form of outreach to their followers.

Facebook gives priority to live videos over other content in viewers' news-feeds. If used correctly, it serves as revolutionary method of costumer service and initiative to keep clients in the loop.

Here are easy ways for small businesses to use Facebook Live:

Show them what you're all about
It's always fun to get a behind-the-scenes tour! Stream to your viewers all the hard-work that goes into making your business thrive. They will appreciate seeing the dedication that's invested in your business.

Promote an upcoming event
Take your event invitation a step further by using a live video to promote your event. Be sure to include an easy to remember URL to share with viewers. Post the event link in the comments to provide easy access.

Promote new products
Give your audience a sneak-peak of your current product or a product before it is released. You can provide a product pre-order link in the comments.

Answer FAQ's
This is customer service taken to the next level. By using Facebook Live, you can answer an abundance of questions on the spot for multiple viewers.

So now that you know why your small business should be using Facebook Live, consider the following tips prior to your broadcast. These will ensure optimum success for your live video:

  1. Have a plan - Be prepared by creating a layout of the content you would like to present. Have bullet points that are visible to you, but not to the audience.
  2. Implement a call-to-action - Always end broadcasts with a call to sign up for your email newsletter, subscribe to your broadcasts, or check out your products.
  3. Consider your video quality - Make sure viewers can hear you and take them to a space they enjoy seeing with good lighting.

Viewing how other businesses compose their videos to see what attracts and what doesn't is another great way to compose the layout for your broadcast. By investing in the content you want to present, you are on your way to successfully drawing in clients!