Email Marketing Ideas For April Fool's Day

If you're looking to up your email marketing game, April Fool's Day is the perfect place to start. April Fool's Day gives you the freedom to come up with wildly insane marketing ideas that will inevitably turn heads and prompt followers to open your email. Here are a few email ideas you can use for April Fool's Day:

1. Advertise a ridiculous job

Promote a fabricated opportunity to work with your company. This job should be silly and, most importantly, funny! Place a learn more section in the email that will lead viewers to a landing page specially made for this good-humored joke with a call-to-action.

 

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2. Be punny

Some people love a good pun, while others hate them but give it a try. Consider how different puns can relate and work for your brand or company image. A clever pun will take some brainstorming so start with a list of all the puns you know.

3. Mean business

Show you aren't joking around when it comes to a massive sale or a new product.  For example, J. Crew eluded from the quirky humor of April Fool's day and sent out a serious promotion.

4. Create a new invention

Awhile back, Domino's created a one-of-a-kind edible pizza box. Now of course. this wasn't true. But could you imagine the excitement if you saw an email in your inbox with the subject "edible pizza box"?  You get the idea. New and outrageous is exciting!

 

Before you send out any emails, you need to make sure your email list is up to full par then you'll be ready to use one of these fun ideas. If you have struggled with your email marketing strategy, make April Fool's Day your time to shine with an email that will grab your audience's attention.

How Social Media Marketing Boosts Customer Loyalty

Social media usage has been booming in recent years and is used by a variety of people. Of those people are consumers constantly finding and searching for new products and services. It would be a mistake for a brand or business not to hop on the social media bandwagon. At first glance, it seems that choosing social media marketing is solely to gain brand exposure. While this is partly true, and undoubtedly beneficial for businesses, social media marketing is a revolutionary method to connect with clients and maximize customer loyalty through quick and easy access. Here are some effective loyalty methods to run on social media to boost customer loyalty:

  • Acknowledge your customers - When a brand acknowledges a question, compliment, or concern posted by a customer, it shows genuine interest and gratitude on behalf of the business. 
  • Provide a reason - Give a teaser of new products or engaging projects. This shows that customers have something to look forward to and something to gain. 
  • Ask for reviews - This not only shows that you want to be the best you can be for customers by addressing concerns, but also that you are confident in what you are promoting. 
  • Make customers brand advocates - Being awarded for minimal effort is a great way to make your followers pro-active customers. This can be accomplished by offering customers a reward system when they refer friends to your business. 

If you've decided that social media marketing is worth the investment, which it totally is, contact us! We make sure all your social media marketing needs are met.

HOW TO Use Twitter Hashtags for Small Business

HASHTAGYou may already be using hashtags in your tweets, but are you getting all you can out of them? Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics, which can all be applied to small business.  Follow these five tips to improve your brand's hashtag strategy with Twitter hashtags for small business.

  1. Seek Business-Specific Conversations If you use Twitter for nothing else, use it to learn from others.  Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety.  Although broad hashtags like these can generate an overwhelming number of tweets every day, tune in every so often for a quick update.  A couple of scrolls down the feed could inspire your next blog post or marketing tactic.
  2. Keep it Simple and Consistent When crafting hashtags for your own tweets, it's important to keep a couple rules of thumb in mind.  First, keep your hashtags simple and direct.  In a tweet about your latest blog post, which explains your company's use of finance apps, don't create a long, complex hashtag.  Pair the tweet with hashtags like #apps and #smallbiz, versus #SmallBusinessAppsAndTools.  Secondly, don't weigh your tweets down with excessive hashtags.  Seven hashtags reads like desperate marketing and is a sure way to lose followers.
  3. Create Your Own Hashtag Brands both large and small choose to create their own hashtags for several reasons.  Hashtags are a great way to generate buzz around a marketing campaign. Screen shot 2013-10-09 at 12.38.54 PM Turn to Twitter when launching a contest, another great marketing tactic for your brand.  Simply ask people to tweet with a specific hashtag when they submit ideas, jokes or photos.  That way, when the entry period is over, you'll be able to easily locate submissions in one place.  Events are also great opportunities for creating conversation around hashtags.  Give your event a unique hashtag well before the actual date; you'll be able to generate content and discussion about the event before it even begins.  Then during the event, encourage participants to tweet with that hashtag.  People in attendance both physically and via the web will be able to follow interesting activities and discussion.
  4. Organize Social Dashboards by Hashtag One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard.  Consider adding a small-business themed hashtag column to check whenever you have a moment.  Add further columns as they become relevant, for example, when you launch a hashtag marketing campaign.
  5. Take Advantage of Follow Friday The Follow Friday trend has taken off with the hashtag #FollowFriday, more commonly shortened to #FF.  #FF is a great excuse for your small business to join the conversation and get its name out there.  You can create a list of great people to follow and squeeze as many Twitter handles into one tweet with the hashtag #FF.  Or you can create lists with a theme - the best foodies to follow, the best political analysts, activists, comedians, etc.

How are you using Twitter hashtags for small business?  Share your ideas in the comment box below.